EF Education First, Product designer. 2022 - 2024
When the retention rate is not ideal, we tend to think it's a usability issue. The belief was that if we just made the interface cleaner and the buttons brighter, people would stay. I suspected the problem was deeper.
View More
EF Education First, Product designer. 2021 - 2024
As presenters, we all know how challenging it can be when we have to multitask. The design enhances teacher efficiency with a clear, intuitive interface, balancing content control, navigation, and accessible resources.
Most importantly, design is about exploring different ideas to solve problems.
View More
EF Education First, Product designer. 2021 - 2024
The design aims to captivate users, provide clear information, and guide them smoothly through the purchasing journey, increasing TMK’s conversion rates.
By analysing user behaviour and conducting research, we continuously iterated and refined the design.
Link to App Store
Mobile Now, UI/UX designer. 2020 - 2021
At Wellington Schools, effective parent communication is key. However, using multiple channels like SMS, email, and apps can create inconsistencies and raise concerns about potential disruptions to the school community.
View More
Mobile Now, UI/UX designer. 2019 - 2021
Worked with the Sephora China team to create a WeChat mini-program and app made just for Chinese customers.
View More
Mobile Now, UI/UX designer. 2020
Designed an end-to-end e-commerce app to improve user experience and drive revenue.
Link to App Store
Mobile Now, UI/UX designer. 2019 - 2020
Created a fully responsive website for Leica Akademie China, handling everything from the initial idea to the final launch.
Visit Website
